Here A Wire, There A Wire, Everywhere a Wire Service

Dear printer, stop spitting out pitiful orders … phone calls to other florists out of state who wire over a $29.99 order TOTAL that means a $7.99 DELIVERY included – WHAT THE ??? $22.00 on an arrangement – VASE included ? What about labor ? I’ll never forget working in a retail shop in Baltimore on Mother’s Day weekend on my hands and knees at the printer CRYING … yes crying my little blue eyes out because of the massive amount of orders coming out at me. Mind you I was the only worker at the one location that was inside a hospital so you can only imagine the walk-in traffic. I think I was spent more time on the phone than designing – calling customer, recipient, Teleflora Headquarters and the Sending floral shop … you name it, I talked to them. 10 min. on the phone could of been 10 precious minutes in design time. STOP THE MADNESS !!!

Jose Pagliery @CNN Money gives us a fabulous write up on why florist dread Valentine’s Day ! This is a must read for ALL CONSUMERS AND FLORISTS 🙂


“He went to the local flower shop”

Now, that would be nice if almost every guy this for Valentine’s Day did this right ?

Funny as I sit here and type this blog there is a PRO FLOWERS COMMERCIAL on the T.V.

Something along the lines of ” order her a dozen roses for ONLY  $19.99 and if you order online you will receive 50 % off PLUS a gorgeous vase … ” BLAH, BLAH, BLAH ! Paying less means poor quality flowers, service, product care and handling and well those people just don’t give a crap. In the box they go, tossed around like a rag doll and placed on your door step – snow, rain, you name it. And if you are lucky , there will be a vase so you can arrange your own flowers 🙂


First thing is first: Google search or check out Society of American Florists Directory where you can find a near by florist. Then go and actually pick out flowers for your significant other …

  • Red Roses ? How about impressing her with orange or purple?
  • Does she have a unique personality ? Ask your florist about “FANTASY FLOWERS”, something that will make her jaw drop.
  • Let’s admit the standard 9″ Rose vases are BORING AND BLAND !
  • Choose a bold colored vase – maybe purple, green, striped vases or go neutral with pops of colors from florals.

Florists : SELL your products and educate your customers. Use the fabulous Oasis Products, fill those vases with Deco Beads, think outside the vase: Wire Detail anyone ? How about some BLING ?

And one last note: We all saw last years Superbowl Teleflora Commercial with Victoria Secret Model Adriana Lima, right ?

Here’s what I say : Buy LOCALLY and you shall receive 🙂


NICK KNOWS BETTER and I suppose that is what happens when you date a floral designer 😉


Photo: John P. Dunnigan